Marketing Specialist

Date: Jan 8, 2023

Location: Saudi Arabia

Company: King Abdullah University of Science & Technology

Position Summary

The Marketing Specialist role helps achieve a core function of the KAUST Innovation and Economic Development mission by scaling up entrepreneurship program reach. In this role, you will work closely with the Marketing & Outreach team, Entrepreneurship teams, corporate partners, and startup founders to provide the marketing assistance needed to develop and support our entrepreneurship programs.

Major Responsibilities

 Manage marketing campaigns and promotional activities for the KAUST Entrepreneurship Center and KAUST Innovation Fund programs.

 Deliver end-to-end marketing campaigns including the execution of email marketing, social media, website and landing pages, ads, blogs, and videos.

 Work closely with startups to ensure their early-stage marketing needs are met and assets delivered.

 Collaborate with the Entrepreneurship Center and Innovation Fund teams to stay updated on progress of programs.

 Coordinate startup marketing assets including logos, case studies, videos and testimonials, using CRM and other database tools.

 Work closely with corporate partners to ensure marketing needs are met and assets delivered.

 Analyze the MENA and global entrepreneurship and accelerator markets to generate and execute innovative marketing strategies.

 Assist in the promotion of internal and external entrepreneurship events.

 Support the KAUST and Innovation brand social media and PR strategies with assets and communication related to the entrepreneurship programs.

 Other duties as designated by the Innovation Marketing Manager and VP Innovation and Economic Development.

Competencies

 Strong background in marketing, including social media and content creation.

 High-impact personality with excellent interpersonal, oral and written communication skills.

 Agile thinker, entrepreneurship-minded, motivated and results-focused.

 Ability to prioritize and manage multiple projects independently and complete them on a timely basis.

 Excellent planning, organizational skills and attention to detail.

 Creative sense of graphic design and multimedia.

 Able and committed to turn out a high volume of work on a weekly basis.

Qualifications Minimum:

 Undergraduate degree in Marketing or related field with minimum 5 years’ experience in marketing or communications.

 Strong English writing skills for business, technical and creative audiences.

 Experience crafting product or program communications, including pitch decks, proposal presentations, sell sheets, etc.

 Experience collaborating with multiple departments (marketing, sales, operations, etc.)

 Experience with client management or consulting.

 Experience writing and publishing social media and other communications messages including blogs and articles.

 Working knowledge of word processing, desktop publishing, PowerPoint presentations software, database management, and spreadsheet applications.

Qualifications Preferred:

 Experience working for a marketing agency, entrepreneurship program, or high-growth startup preferred.

 Bilingual in Arabic / English.

 Experienced in content marketing (blogs, audio, and video).