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Content creation and storytelling
- Create original, engaging content that showcases the Division’s research, education, people, and impact.
- Turn scientific work into clear, compelling stories that resonate with different audiences.
- Build strong relationships with faculty, researchers, and students to identify and develop a steady pipeline of story ideas.
- Supports the development of content that highlights the Division’s contribution to KAUST’s institutional missions and engages key Kingdom and international stakeholders, including government, industry, and academia.
- Collaborate with the Global Branding and Communications office, peer Divisions, and other relevant offices across the University to support coordinated communication initiatives.
Digital channels and engagement
- Manage the Division’s LinkedIn and X (Twitter) channels end to end by publishing engaging posts using a mix of formats (e.g., stories, visuals, short videos, features, highlights, reposts).
- Actively engage on the Division’s social media channels by responding to comments, interacting with partners and stakeholders, and helping build an online community.
- Be a visible and authentic presence on the Division’s digital platforms.
- Maintain an editorial calendar with timelines and content targets.
- Stay across evolving social media and digital communication trends and apply those that meaningfully enhance engagement and keep the Division’s content fresh and relevant.
- Amplify Division content alongside KAUST and faculty channels where appropriate.
- Track basic engagement metrics and provide regular reports and insights to support continuous improvement of the Division’s communications activities.
Mission-led storytelling
- Develop content aligned with the Division’s core mission areas, including:
- Food
- Water
- Red Sea-related research
- Health
Arabic content and local engagement
- Create original Arabic language content to support in-Kingdom engagement.
- Help extend the Division’s reach to Arabic speaking audiences in Saudi Arabia and the region through bilingual storytelling efforts.
- Adapt stories and messaging to ensure cultural and contextual relevance for local stakeholders.
- Engage with Arabic speaking partners, audiences, and institutions through the Division’s digital platforms.
Communications materials, events and leadership support
- Assist in developing high-quality presentation materials (e.g., PowerPoint slide decks) to support the Divisional meetings, reviews, visits, and external engagements.
- Contribute to the development of Divisional communications materials such as annual and impact reports and brochures.
- Contribute in creating supporting material for Divisional events, conferences, workshops, and visits.
- Contribute in preparing talking points, briefing notes and presentation material for events and formal engagements.
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