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Major Accountabilities
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- Plan, create, and execute student marketing and recruitment campaigns across digital and in‑person channels to support KAUST’s student recruitment strategy.
- Organise, deliver, and coordinate digital and in-person student recruitment events domestically and internationally, including fairs, webinars, campus visits, and other outreach activities.
- Analyse student recruitment and marketing performance data to inform decision‑making, improve targeting, and optimise campaign effectiveness.
- Utilise CRM and data‑tracking tools to manage leads, monitor engagement, and enhance the applicant conversion journey.
- Work closely with the Head of Student Recruitment to support strategic initiatives, align on priorities, and ensure the achievement of team and institutional KPIs.
- Develop compelling marketing content and materials (digital assets, presentations, email campaigns, social content, etc.) aligned with KAUST’s brand and recruitment goals.
- Evaluate and report on the impact of campaigns and events, providing insights and recommendations for continuous improvement.
- Support process enhancement initiatives by identifying workflow gaps, proposing solutions, and contributing to improved efficiency and outcomes in recruitment activities.
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Competencies
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- Uses data analysis and CRM tools to manage leads, measure performance, and support evidence-based decision making.
- Understands international higher education systems, student mobility trends, and recruitment structures; can adapt strategies for different regions and audiences.
- Develops and implements clear, data-informed recruitment and marketing strategies with defined priorities, timelines, and KPIs.
- Communicates persuasively and clearly across written, verbal, and public formats; presents complex information in a structured and engaging way.
- Plans ahead, can manage multiple initiatives simultaneously, and delivers consistently under pressure with strong attention to detail.
- Applies creativity to improve engagement, experiment with tactics, and enhance the effectiveness of campaigns and events.
- Oversees the full lifecycle of projects and programs, coordinating resources and ensuring timely, high-quality delivery.
- Provides responsive, student-focused service and continuously enhances the recruitment and engagement experience.
- Works effectively both independently and as part of a team; aligns with leadership direction and contributes to shared goals.
- Plans and manages national and international recruitment events, representing KAUST professionally and effectively.
- Develops and executes targeted digital, email, and social media campaigns that support recruitment and conversion objectives.
- Demonstrates strong capability with Microsoft Office.
- Works closely with leadership to meet team and organisational KPIs, reporting progress and adapting actions as needed.
- Produces accurate, engaging, and on-brand marketing content tailored to diverse audiences and communication channels.
- Engages effectively with culturally diverse audiences; communicates fluently in English.
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Qualifications
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- Minimum of a B.S. degree; Masters level degree desirable.
- Proficiency in English language comprehension, written and spoken; professional fluency in additional languages desirable.
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Experience
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- Minimum 5 years’ marketing and CRM experience with at least 3 years in a higher-education environment.
- Self-driven to learn new skills and acquire the essential knowledge to support university operations.
- Ability to travel throughout the year overseas when needed.
- Ability to work evenings and weekends when a need arises, especially during events.
- Adaptability to evolving priorities and challenges.
- Additional languages an asset.
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